Will New Endorsement Rules Ruin College Running?

Clara T. Fryman

On April 29, the National Collegiate Athletic Affiliation took yet another phase toward allowing pupil athletes to generate an revenue from third-bash endorsement offers. The group declared that it expects to present regulations for pupil athletes to profit off their “name, picture, and likeness” (NIL) by January, and that the new guidelines would officially go into effect for the 2021–22 tutorial 12 months. Somewhat than an act of magnanimity, the NCAA’s policy change is a lurching reaction to the fact the exact matter is now occurring at the state degree: California, Florida, and Colorado all recently passed NIL guidelines for

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